Digital Marketing Level Up

Digital Marketing Level Up

As a BuildUp student, you’ll be able to successfully analyze and validate your product market fit through extensive testing across multiple channels where your audience is active. The program requires about 10-12 hours per week and takes place only during evening hours (~19:00-21:00).

You will learn best practices and strategies across different media platforms, leveraging your product’s value proposition to gain your customer’s trust and turn them into brand loyalists. Leverage available data to create robust marketing reports that will help guide your strategy forward and optimize existing campaigns for success.

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Apply now

We are accepting applications till the 2nd of May.
Book a call with Albert to reserve your spot.

Skills you will build-up

You will become a Marketing Professional with unmatched know-how in the field.

You will practice techniques for in-depth competitors and market research.

You will be effective in identifying real customer needs

You will dominate all the hidden know-how of creating a Strategic Marketing Plan.

You will master Growth Hacking Techniques to manage high-complexity projects.

You will learn to choose the best Channels for Execution.

You will create, monitor, and measure performance to Aim for Success.

You will fluently dominate Customer and Channel Mapping, and Data Literacy to land in your next role.

Who can join the program?

This program is designed for mid-level Digital Managers who aspire to become rockstars in their work. It is not suitable for people who are just beginning their journey in Digital Marketing.

You should have:
  • Worked in a team
  • Collaborated with other teams (Content Marketing, Web Design/Development)
  • Had the attitude needed to turn an idea into a winning product
  • Been involved in promoting a product but weren’t able to scale it up
  • Worked with different analytics tools, but didn’t reach the expected results
  • Didn’t have a chance to work with international best practices on marketing strategy
You are not good fit if:
  • You’re making your first steps in Digital Marketing
  • You’re an entrepreneur, a CEO or a Founder
  • You’re not going to choose marketing as your next role as a professional

The most practical method

Education at BuildUp is work-driven and focused on functional skills. You’ll apply what you learn in practice — building and delivering real products with cross-functional teams.

Students at BuildUp work. They solve problems on a daily basis, becoming deadly effective at it by the end of their programs.

Moreover, your team has full ownership of the product. Check out these products already created at BuildUp.

Why BuildUp

Here is a rough timeline showing all the tasks you’ll learn to accomplish during your BuildUp education. Besides solving these challenges, you’ll also develop a comprehensive understanding of other professions in relation to your own. Such experience will be very useful as you get promoted and begin working with more professionals from other disciplines.

Explore the full program schedule:

The skill tree of the program

Community — your key to accelerated growth

At BuildUp, we're building a modern educational culture that redefines how community and learning come together.

Being part of any BuildUp program means you’ll have access to our community of world-class professionals. With every new program we launch and every batch we start, your network will get stronger and your growth will accelerate.

BuildUp method

This is your career boost

Live Case Studies Each Week

Each week, you will go deeper by attending a live online session via Zoom where the tutor will walk through a real-life scenario applying the concepts you learned. Live sessions are 2 hours and take place weekly during a cohort. Hear how industry leaders from companies like Tripadvisor, Tinder, Uber, and more have addressed similar challenges.

Work in Team and Peer-to-peer Culture Learning

Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.

Apply the Problem Solving Methodology

Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning. A plan for action: Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.

Who will lead the program

Bogdan Dzyurak

Bogdan Dzyurak


Bogdan has worked across all areas of marketing. From bicycling across the US and co-founding NYC’s first mobile skate shop, to spearheading digital marketing initiatives for one of the first fintech players, BankMobile, he is able to adapt to all environments. Bogdan headed media buying for Jerry Media, aka FuckJerry, before going on his own and founding full service marketing agency, Manhattan Made Marketing. Parallel to running the agency, he has been a lead Digital Marketing instructor for General Assembly, teaching immersive courses and workshops.

Hovhannes Tadevosyan

Hovhannes Tadevosyan


Hovhannes is a marketing enthusiast in Armenia, working as a Head of Marketing & E-commerce at Gradus Solutions and as a freelance marketing strategist at Fiverr. For more than 3 years, he worked in one of the leading banks in Armenia, Ameriabank CJSC, as a product marketing expert.

Reasons to apply

An evening program

BuildUp is flexible. If you have free hours in the evening after work, you can easily learn with us, and your main job won’t suffer. You will need to learn 6 hours per week of online content with only 2 hours of live calls with tutors, and then it is an offline meeting with your team in a local Co-working space in Yerevan.

You think you have a top job and salary...but do you?

Sure, if you are a VP of Engineering at Microsoft, you can ignore this. But if you want to be one in the next 10 years, please apply here.

Consumed by your “Levi” every night?

You don't want to work a second job your whole life, right? Why not learn now and upgrade your salary, so you can better enjoy life.

You’ll own the product

This is not just another internship. You’ll build a product with the team, and you’ll own the product with your team.

Your current learning from seniors is too slow

You may be learning in your current job. And it might be enough if you want to become a professional in 3-5 years. At BuildUp, you can do it in 4 months and with a whole new perspective.

And these other points to consider

All of our tutors are top-level professionals. We teach mindset, so you’ll learn critical thinking and complex problem-solving. You’ll be part of a multi-disciplinary team solving real-life problems. And eventually, see the incredible community that will mentor you.


1. Who is this program designed for?

This comprehensive program is designed for everyone who has at least 3+ years of hands-on experience in in-house digital marketing. This program is ideal for students and working professionals, or anyone looking to enhance their digital marketing skills.

2. What kind of backgrounds do people have that take this program?

It is preferable for potential students to have a background in Marketing, however, it is not obligatory as long as one has prior experience in digital marketing.

3. What makes this program different from similar programs?

The multi-disciplinary educational program helps students to become a go-to-marketer by providing unmatched know-how from top experts, tangible results from real projects, and a 100% level up in one's next position.

4. Will I earn a Digital Marketing Certificate from this program?

No, You will not get any certificate.

5. How much does it cost?

The beauty of BuildUp is thet no payment is required at the beginning. However, you will be required to pay 1700$ USD eventually. We offer a special agreement called an ISA (Income Sharing Agreement), which means thet you don't owe a payment when accepted, but once your salary reaches a specific level, you will be required to come back to our community, become part of it, and pay it forward in the form of 100$ USD dollars per month for 17 continuous months. Please note these terms may change in the future.

Become a student