Digital Marketing
Digital Marketing
Marketing Managers are irreplaceable pieces in a puzzle of company governance. They define the promotion strategy of a product/service and execute strategies for growth.
As a student of Marketing Management at BuildUp, you will not only learn from tutors with international expertise in positioning products | services worldwide but will also be guided by mentors that are the best in their industries. You will work with a highly effective, yet strategic team to create and position a product| service under the ongoing guidance of your tutor and mentors.
Learn Now and Pay Later
Once your salary has reached the target level, you can make this payment in $100 installments over a 17-month period.
Our price: $1700
Industry price: $4000
Become a student
Reasons to apply
An evening program
BuildUp is flexible. If you have free hours in the evening after work, you can easily learn with us, and your main job won’t suffer. You will need to learn 6 hours per week of online content with only 2 hours of live calls with tutors, and then it is an offline meeting with your team in a local Co-working space in Yerevan.
You think you have a top job and salary...but do you?
Sure, if you are a VP of Engineering at Microsoft, you can ignore this. But if you want to be one in the next 10 years, please apply here.
Consumed by your “Levi” every night?
You don't want to work a second job your whole life, right? Why not learn now and upgrade your salary, so you can better enjoy life.
Your dream is to work for...Google?
What if PicsArt is sold to Google tomorrow? Would you be qualified to work there? We’ll help you hone your skills so the world's leading tech companies can hire you.
You’ll own the product
This is not just another internship. You’ll build a product with the team, and you’ll own the product with your team.
You want to build hugely successful products
Join us if you want to learn how to apply your skills to make the next big digital product.
Your current learning from seniors is too slow
You may be learning in your current job. And it might be enough if you want to become a professional in 3-5 years. At BuildUp, you can do it in 4 months and with a whole new perspective.
And these other points to consider
All of our tutors are top-level professionals. We teach mindset, so you’ll learn critical thinking and complex problem-solving. You’ll be part of a multi-disciplinary team solving real-life problems. And eventually, see the incredible community that will mentor you.
Skills you will build-up
You will become a Marketing Manager (Professional) with unmatched know-how on the field.
You will acquire practical experience led by (under the guidance of) Internationally recognized Tutors.
You will dominate all the hidden know-how of creating a Strategic Marketing Plan .
You will master Growth Hacking Techniques to manage high complexity projects.
You will become a Go-To-Marketer (an in-demand marketer) for your industry.
You will create, monitor, and measure performance to Aim for Success.
You will fluently dominate Customer and Channel Mapping, Data Literacy, etc to land in your next role.
You will finish the program with a portfolio of successfully marketed projects.
You will be able to read through customer data to predict consumer trends.
You will be able to think globally by executing Segmentation, Targeting, and Positioning strategies.
You will master the skills needed to be where your customers are in the funnel.
You will get accustomed to critical thinking and agile execution, as well as expectation setting and fulfilling practices.
Are you fit to join the program?
You should have:
- 1+ years of hands-on experience as a digital marketer
- Worked in a team
- Collaborated with other teams (Content Marketing, Web Design/Development)
- Had the attitude needed to turn an idea into a winning product
- Been involved in promoting a product but weren’t able to scale it up
- Worked with different analytics tools, but didn’t reach the expected results
- Didn’t have a chance to work with international best practices on marketing strategy
You are not good fit if:
- You’re making your first steps in Digital Marketing
- You’re an entrepreneur, a CEO or a Founder
- You’re not going to choose marketing as your next role as a professional
Who will lead the program
Ben Silverstein
Digital Advertising Professional & Founder
An award-winning digital media professional with over a decade of experience working in the digital space. Currently serving as Vice President, Business Development at GroundTruth, the leading Mobile Location-Based Platform. As a founder of AdCoach, he teaches digital advertising courses online to over 60,000 students from 120+ countries. From Digital Advertising 101 to a Masterclass, Introduction to Programmatic Advertising, and more.
Message from Dean
Nari Hakobian
Nari served as the Digital Marketing Strategist | Product Coach at Google. She is also the Founder of BTG (Business Transformers Group) and WFA (WorkFromA). Nari is an internationally certified Coach and CHO (Chief Happiness Officer) focused on helping tech companies create a happiness-based culture at work.
What you will learn from the program
Deep Learning Guided By A Leading Executive
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems created by leading executives for B2B & B2C companies.
Introduction to Marketing
We’ll introduce the basics of marketing, the marketing funnel, marketing mix, and how advertising fits.Read more
Creating Your Message: Awareness vs. Direct Response
Creating your message is the first step in any marketing project. We’ll discuss how to start and how to avoid common mistakes.Read more
Introduction to Targeting
Digital Marketing allows for more ways to identify a customer than ever before. We discuss common tactics and when to use each.Read more
Why BuildUp?
Students at BuildUp study online via live sessions, online materials, and office hours with their tutor. Our eduction is work driven, focused on teaching complex problem solving and putting what you have learned into practice immediately.
Along with mentors, the learning and product building process at BuildUp is also guided by tutors and deans, who are renowned experts in their fields. The Mentor Network at BuildUp is ever-growing!
Working in multi-disciplinary teams, students at BuildUp create, deliver, and market real products that solve real customer problems.
Eduction here is lifelong, as students have the opportunity to come back and join more advanced programs as they grow professionally.
The BuildUp methodology
At BuildUp, we're building a modern education method that redefines how a community can learn together. In our case, we learn together through multi-disciplinary teamwork working on real-life products.
Students are grouped into teams to develop products with mentors, tutors, and deans. Through this collaboration, they learn the mindset of professionals in the field and how to perform effectively in real business situations.
Here are the cornerstones of the BuildUp experience:
Cohort Based Programs
- 16-weeks, part-time, virtual, and intense
- Built and led by executives
- Real-life product-focused
- Live case studies with a cohort of peers
On-Demand
- Access content from all programs
- Step-by-step projects to help you execute
- Weekly releases, events, and updates
- Connect with peers solving similar problems
This is your career boost
Live Case Studies Each Week
Each week, you will go deeper by attending a live online session via Zoom where the tutor will walk through a real-life scenario applying the concepts you learned. Live sessions are 2 hours and take place weekly during a cohort. Hear how industry leaders from companies like Tripadvisor, Tinder, Uber, and more have addressed similar challenges.
Work in Team and Peer-to-peer Culture Learning
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Problem Solving Methodology
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning. A plan for action: Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.