Product Management Pro

Product Management Pro

Product Managers are the beacons for any cross-functional team. They define the tactics and strategy for the product, ensuring its continuous and successful growth.

As a student of Product Management at BuildUp, you will learn from tutors with proven track records of building products people love — and mentors that are leaders in their industries. You will work with a cross-functional team to build and ship a real product, instantly putting your knowledge to practice under the guidance of your tutor and mentors.

Learn Now and Pay Later

Once your salary has reached the target level, you can make this payment in $100 installments over a 17-month period.

Our price: $1700

Industry price: $4000

Become a student
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Reasons to apply

An evening program

BuildUp is flexible. If you have free hours in the evening after work, you can easily learn with us, and your main job won’t suffer. You will need to learn 6 hours per week of online content with only 2 hours of live calls with tutors, and then it is an offline meeting with your team in a local Co-working space in Yerevan.

You think you have a top job and salary...but do you?

Sure, if you are a VP of Engineering at Microsoft, you can ignore this. But if you want to be one in the next 10 years, please apply here.

Consumed by your “Levi” every night?

You don't want to work a second job your whole life, right? Why not learn now and upgrade your salary, so you can better enjoy life.

Your dream is to work for...Google?

What if PicsArt is sold to Google tomorrow? Would you be qualified to work there? We’ll help you hone your skills so the world's leading tech companies can hire you.

You’ll own the product

This is not just another internship. You’ll build a product with the team, and you’ll own the product with your team.

You want to build hugely successful products

Join us if you want to learn how to apply your skills to make the next big digital product.

Your current learning from seniors is too slow

You may be learning in your current job. And it might be enough if you want to become a professional in 3-5 years. At BuildUp, you can do it in 4 months and with a whole new perspective.

And these other points to consider

All of our tutors are top-level professionals. We teach mindset, so you’ll learn critical thinking and complex problem-solving. You’ll be part of a multi-disciplinary team solving real-life problems. And eventually, see the incredible community that will mentor you.

Skills you will build up

You will become a rockstar Product Manager — able to design, deliver, and grow products of any complexity for any market.

You will be able to think critically and effectively, thriving in solving problems and reducing the level of ambiguity for your team.

You will learn how to find and fulfill the needs of your market.

You will become effective at finding product-market fit.

You will learn how to communicate effectively with various stakeholders across an organization.

You will learn how to execute on a daily basis, ruthlessly prioritizing and delivering.

You will learn how to design a product experience that does the job for your users and makes them want to use and share the product.

You will learn how to measure success and set up the right metrics to track the performance of your product over time.

Are you fit to join the program?

This program is designed for mid-level Product Managers who aspire to become rockstars in their work. It is not suitable for people who are just beginning their journey in Product Management.

You should have:
  • Some experience in product development and product strategy definition
  • Experience working with a product team to develop and ship a small product feature
  • Experience working with product designers on user experience
  • Some experience of daily execution during product development
You are not good fit if:
  • You’re in your first year in Product Management
  • You’re at the cusp of a career switch
  • You’re a CEO or a Founder

Who will lead the program

Garry Avery

Garry Avery

Who will lead the program?

Senior Product Manager with international experience in the software industry.

Ruben Hambardzumyan

Message from Dean

Ruben Hambardzumyan
Dean of Product Management

Ruben has helped to build products for the consumer and the enterprise market for over eight years, ranging from mobile photo editing and FinTech consumer products to banking and healthcare supply chain orchestration enterprise platforms.

What you will learn from the program

What will you learn from the program?

Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems created by leading executives for B2B & B2C companies.

Topic 1
Conducting Market Research
Topic 2
The Lifecycle of a Product
Topic 3
The Competitor Landscape

Why BuildUp?

Students at BuildUp study online via live sessions, online materials, and office hours with their tutor. Our education is work-driven, focused on teaching complex problem solving and putting what you have learned into practice immediately.

Along with mentors, the learning and product building process at BuildUp is also guided by tutors and deans, who are renowned experts in their fields. The Mentor Network at BuildUp is ever-growing!

Working in multi-disciplinary teams, students at BuildUp create, deliver, and market real products that solve real customer problems.

Education here is lifelong, as students have the opportunity to come back and join more advanced programs as they grow professionally.

Why BuildUp

The BuildUp methodology

At BuildUp, we're building a modern education method that redefines how a community can learn together. In our case, we learn together through multi-disciplinary teamwork working on real-life products.

Students are grouped into teams to develop products with mentors, tutors, and deans. Through this collaboration, they learn the mindset of professionals in the field and how to perform effectively in real business situations.

BuildUp method

Here are the cornerstones of the BuildUp experience:

Cohort Based Programs
  • 16-weeks, part-time, virtual, and intense
  • Built and led by executives
  • Real-life product-focused
  • Live case studies with a cohort of peers
  • Access content from all programs
  • Step-by-step projects to help you execute
  • Weekly releases, events, and updates
  • Connect with peers solving similar problems

This is your career boost

Live Case Studies Each Week

Each week, you will go deeper by attending a live online session via Zoom where the tutor will walk through a real-life scenario applying the concepts you learned. Live sessions are 2 hours and take place weekly during a cohort. Hear how industry leaders from companies like Tripadvisor, Tinder, Uber, and more have addressed similar challenges.

Work in Team and Peer-to-peer Culture Learning

Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.

Apply the Problem Solving Methodology

Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning. A plan for action: Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.


1. What does student success look like for this program?

Upon completing the program, students will be able to create world-class products, apply critical thinking and solve complex problems.

2. What projects will I work on during the program?

The Buildup is designed to be collaborative. We cherish teamwork and nurture the collaborative spirit in students. At Buildup, students will team up to create real products under the guidance of their tutors, mentors, and deans.

3. What kind of backgrounds do people have that take this program?

The program is for Product Managers with some experience in the industry who would like to make the leap for being good to being great. This program is not a good fit if you're in your first year of being a PM or if you're transitioning into this role.

4. How does this differ from other product management programs?

At Buildup, we value practical experience as much as theoretical knowledge. This program is designed to give students the ability to apply the received theoretical knowledge to their products. But also we are building an environment where peer-to-peer learning is possible, together with a mindset shift 

5. What is the time commitment?

This program requires a part-time commitment (3-4 hours per day) only on working days.

6. How much does it cost?

The beauty of BuildUp is that no payment is required at the beginning. However, you will be required to pay 1700$ USD eventually. We offer a special agreement called an ISA (Income Sharing Agreement), which means that you don't owe a payment when accepted, but once your salary reaches a specific level, you will be required to come back to our community, became part of it, and pay it forward in the form of 100$ USD dollars per month for 17 continuous months. Please note terms may change in the future.